Two buildings, one goal
By choosing two new locations, the Circolo Filologico Milanese and Palazzo Visconti, the exhibition created a fil rouge of works that connects design projects with the city’s cultural heritage. The hosted artist Olimpia Zagnoli, in collaboration with 3M’s Architectural Finishes team, realized the site-specific installation “Contemporary Caryatids” that transformed the facade of the buildings.
The pop imagination of the artist Olimpia Zagnoli, full of bright and charged colors, gives life to an installation with strong contemporary lines that aims to re-interpret an iconic architectural element of classical culture: the caryatids.
Olimpia Zagnoli
The pop imagination of the artist Olimpia Zagnoli, full of bright and charged colors, gives life to an installation with strong contemporary lines that aims to re-interpret an iconic architectural element of classical culture: the caryatids.
Opening Party Ph. Massimo Pierdomenico
Caffè del Circolo Marialaura Irvine Ph. Ruy Teixeira
The Cafè has been retrained by MoscaPartners with a permanent makeover made by Marialaura Irvine. The focal point of the project is the exploration of materials: every elements has been selected to create a cohesive amalgamation with a defined aesthetic.
Marialaura Irvine | Studio Irvine
The Cafè has been retrained by MoscaPartners with a permanent makeover made by Marialaura Irvine. The focal point of the project is the exploration of materials: every elements has been selected to create a cohesive amalgamation with a defined aesthetic.
This is the total number of visitors counted at the entrance, of which 53.5% were architects and designers.
During the press preview there were 159 journalists, while 405 came during the week.
The social activity, in particular on instagram registered an overall growth of +350%.
